AlUla: The 4th AlUla Dates Festival opened on Friday under the slogan “Taste Our Pride.”
Organized by the Royal Commission for AlUla, the annual celebration offers a cultural experience for visitors while boosting the local and national economy. Events will take place every Friday and Saturday through Nov. 11.
One of its main aims is to make AlUla dates more popular and competitive on local, regional and international markets. That is in line with the goals of Vision 2030, which seeks to strengthen the Kingdom’s position as the world’s largest date producer.
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