Arabian Weekly Staff -Dubai
Zomato, the food delivery giant, is set to expand its portfolio beyond food and grocery delivery by acquiring Paytm’s movie and event ticketing business for ₹2,048 crore ($244 million). This strategic acquisition is aimed at bolstering Zomato’s presence in the “going-out” sector, which includes movie and event ticketing, a market segment that has seen substantial growth in India.
The deal was approved by the boards of both companies, with the transaction expected to close within 90 days. Under the agreement, Paytm’s movie ticketing platform, OTPL, and its sports and events ticketing arm, WEPL, will become wholly-owned subsidiaries of Zomato. The acquisition will include a primary infusion into both subsidiaries, enabling them to settle the amount payable for the transfer.
Paytm, which has been a key player in the ticketing space since acquiring the TicketNew and Insider platforms in 2017 and 2018 respectively, is divesting these assets to focus on its core financial services. Zomato’s move into this sector is seen as a strategic expansion, aiming to capture a larger share of the entertainment market in India, where it will directly compete with established players like BookMyShow.
The acquisition marks a significant shift in Zomato’s business strategy as it seeks to diversify its offerings. As of March 2024, OTPL and WEPL had reported turnovers of ₹13.14 crore and ₹236.03 crore respectively, reflecting their robust presence in the ticketing market. The deal underscores Zomato’s intent to leverage these platforms to enhance its market position and revenue streams beyond its traditional food delivery service.
Zomato’s entry into the ticketing business also aligns with the broader trend of tech companies diversifying their services to capture more value from their user bases. By integrating Paytm’s ticketing services, Zomato aims to create a more comprehensive lifestyle platform for its users, capitalizing on the growing demand for online ticketing in India.
This acquisition is part of a broader consolidation in the Indian tech sector, where companies are increasingly looking to acquire complementary businesses to drive growth and profitability. As Zomato ventures into this new domain, industry observers will be watching closely to see how the company integrates and scales its new ticketing business.