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TikTok launches $1M campaign to tackle climate misinformation at COP28

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TikTok launches $1M campaign to tackle climate misinformation at COP28

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LONDON: TikTok launched the 2023 #ClimateAction campaign with new initiatives and programming, as part of the ongoing commitment to tackling misinformation and coinciding with the COP28 UN Climate Change Conference.

The platform announced a new $1 million initiative to tackle climate misinformation in support of “Verified for Climate,” a collaborative initiative between the UN and Purpose.

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