LuLu Hypermarket participated in the InFlavour food Exhibition with a dedicated stand showcasing its array of private label products and Saudi-made brands. The exhibition was conducted under the guidance of the Ministry of Environment, Water and Agriculture (MEWA).
Eng. Ahmed Saleh Aleyadah, Deputy Minister – MEWA, visited the LuLu stand at the exhibition and commended the retail giant for its commitment to quality and food standards.
LuLu private label products are fast gaining momentum in the market and are the result of dedicated market research into food and shopping preferences translated into quality product lines. They include staples such as processed, ready-to-eat foods such as burgers, kebabs and prepared frozen vegetables as well as cake mix, biscuits, chips, oil and locally sourced farm produce such as LuLu eggs, dairy produce etc. In addition, there are home essentials such as aluminium foil, bin liners, fabric softener, detergent etc. Special focus was shared with Al Tayeb International General Trading, a major importer and distributor of fresh, chilled and frozen meat, special cuts and whole meat.
LuLu was also commended for making every effort to promote Saudi-grown and Saudi-made foods across its chain of hypermarkets in the GCC and the world.
“At LuLu, we take our responsibility to provide the very best in healthful, tasty and nutritious foods and ingredients very seriously. The LuLu private label will make healthy and balanced eating accessible and affordable to all and we believe it will set off a new and exciting food trend,” said Shehim Mohammed, Director of LuLu Hypermarket, Saudi Arabia, “It is an honour to participate in InFlavours, a premium food industry expo. LuLu with its global food sourcing network and warehouses in all the continents, has a major private label division and has developed over 3000 distinctive brands which we are encouraging visitors to the exhibition to explore.” Shehim added.